More MS news articles for September 2000

Yahoo! Celebrity Jeans Auction for National Multiple Sclerosis Society Raises More Than $114,000

Leonardo Di Caprio's Jeans, Hugh Jackman's "X-MEN" Costume, David Letterman's "Late Show" Jacket, and Britney Spears' Custom Denims Fetch Top Bids

Monday September 11, 7:59 am Eastern Time
Press Release

SANTA CLARA, Calif.--(ENTERTAINMENT WIRE)--Sept. 11, 2000-- How much would you pay for a chance to get into a celebrity's pants? Now you can find out! Yahoo! Inc. (Nasdaq:YHOO - news) today announced the results of the Yahoo!®Celebrity Jeans Auction, a two-week global online charity auction that featured more than 70 celebrities from Harrison Ford and Drew Barrymore to Mariah Carey and Arnold Schwarzenegger. Results are posted at http://auctions.yahoo.com/booth/nmssjeanauction

Being Blue for a Great Cause

An estimated $80,000 was raised through Yahoo! Auctions (http://auctions.yahoo.com), the largest free globally-branded online auction service, which enabled global bidding through the U.S.-based auction service as well as through Yahoo! auction services in Australia & New Zealand, Canada, Singapore, and the United Kingdom and Ireland. More than $34,400 was raised through Yahoo! Auctions Japan (http://auctions.yahoo.co.jp), the leading auction service in Japan, which also hosted part of the Celebrity Jeans Auction.

The combined auctions raised more than $114,000 for the National MS Society, Southern California Chapter. All monies from the charity auction will be dedicated to ending the devastating effects of MS, funding MS research, and promoting and providing critically-needed programs and services to individuals and families living with MS.

Bottoms Up!

Leonardo Di Caprio led the bidding in Japan from start to finish and his signed Levi's sold for an estimated 2,501,000 YEN, or more than $22,700 in U.S. dollars. Topping the celebrity jeans chart in the United States were Hugh Jackman, David Letterman and Britney Spears. Hugh Jackman's screen-worn and signed Wolverine costume from the movie "X-MEN" pulled in an estimated $19,240. "Late Show" host David Letterman's vintage jacket brought in more than $8,000, and Britney Spears' custom-designed pants garned over $7,000. Some other top selling slacks on Yahoo! Auctions or Yahoo! Japan Auctions included:

Jeans signed by Peter and Bobby Farrelly and a walk on part in "Shallow Hal " - the upcoming Farrelly brother feature film ($6,510); Mariah Carey's Levi's 501 blue jeans ($3,030); Jennifer Love Hewitt's red Paris Blue Originals ($2,500); Gillian Anderson's Levi's 501 blue jeans ($2,335); Bruce Willis' Ralph Lauren pants ($2,190); Sean Connery's Levi's Red Tab jeans ($2,109); Tori Spelling's Mavi pants ($2,010); Harrison Ford's Wrangler denims ($1,710); Antonio Bandares' GAP blue jeans ($1,572); and Faith Hill's Levi's 501 blue jeans ($1,510).

Whose Jeans Would You Like to Get Into?

In addition to bidding, consumers participated in an online poll hosted by Yahoo! Shopping and Macys.com, featuring select celebrity jean donors. While a close race at all times between Britney Spears and Harrison Ford, Britney Spears emerged as the celebrity winner.

For more information about MS, contact the National Multiple Sclerosis Society's Southern California Chapter at http://cal.nmss.org or contact the National Multiple Sclerosis Society at 1-800-Fight-MS (1-800-344-4867).

Contact:

     Yahoo! Inc.
     Dana Young, 408/616-3631
     danay@yahoo-inc.com
     or
     Fleishman-Hillard
     Joanne Freed, 212/453-2131
     freedj@fleishman.com