9th October 2002
More disabled people should be seen in advertising campaigns, a Government minister has said.
Speaking at an awards ceremony, the Minister for Disabled People, Maria Eagle, said they had been, "the invisible customer for as long as they can remember".
Ms Eagle continued: "No more than a handful of ads have featured any of the 8.5 million disabled people in the UK. They are fed up with being ignored and excluded.
"Advertisers should reflect all members of society in their campaigns. As an industry, you have the power to make or break a brand and you can change attitudes about disability."
Ms Eagle was at the Marketing Week/CIM Effectiveness Awards to announce a new category, 'Images of Disability'.