More MS news articles for May 2002

Last of the Chrysler Prowlers to be auctioned

May 7, 2002
Press Automotive Editor

The last Chrysler Prowler is slated for auction in New York in mid-May. DaimlerChrysler AG has now built the last and painted it a unique High Voltage blue for the auction May 18 at Christie's Auction House in New York City, said Bryan Zvibleman, a company spokesman.

Proceeds from auction of the Prowler, which will come with a cache of memorabilia, will go to the National Multiple Sclerosis Society, Zvibleman said. The manufacturer's suggested retail price for the 2002 Prowler is $44,625, plus the $725 destination charges.

"The Prowler is one of the milestones in our company's unrivaled record of bringing concept cars to reality," said Tom Marinelli, vice president, Chrysler/Jeep Division Global Brand Center. "Just like the Dodge Viper, the Chrysler PT Cruiser and the Chrysler Crossfire, the Prowler evokes a strong, passionate emotional response.

"As an exclusive, factory-built street rod, the Prowler filled a special niche, attracting a diverse group of enthusiasts," Marinelli said. "The last one deserves a special goodbye, and an auction at Christie's is the perfect send-off. The fact proceeds will go to the NMSS means that the legacy of the Prowler will have new meaning."

The last Prowler also comes with signatures of the Prowler Team that assembled the car on the vehicle's undercarriage, and a blue "Stayfast" soft top by Hartz, as well as other features such as a custom-wrapped shifter knob.

The first Prowler appeared as a concept car at the 1993 North American International Auto Show in Detroit and Chrysler began selling the production models in 1997.

Zvibleman said DaimlerChrysler wound up selling more than 11,000 Prowlers during the car's five-year production run. The average buyer was 52 years old, 90 percent were male and 70 percent of the buyers were married. The median family income for buyers was $190,000, Zvibleman added.

©The Oakland Press 2002