More MS news articles for March 1999

Tommy Hilfiger Announces Inaugural Fourth of July Celebrations

Monday March 22, 10:01 am Eastern Time
Company Press Release
SOURCE: Tommy Hilfiger Toiletries and New York Runners Club

Tommy Hilfiger Announces Inaugural Fourth of July Celebrations in 13 Cities to Include Adult and Children's Road Races, Fireworks and Picnics

NEW YORK, March 22 /PRNewswire/ -- The American flag, apple pie, and Tommy Hilfiger will take center stage in the last Fourth of July celebration of the twentieth century. Tommy Hilfiger Toiletries and the New York Road Runners Club announced today the creation of 'tommy's american running series' -- a 13-city July Fourth celebration featuring an adult road race, children's races and activities, fireworks and picnics. A portion of the proceeds from each race will benefit local charities as well as the Race to Erase MS for Multiple Sclerosis; a cause closely aligned with Tommy Hilfiger.

"The Fourth of July is the perfect holiday to express the American spirit of independence and athleticism," said Tommy Hilfiger. "We are excited to bring these family-oriented race experiences to cities around the country and raise funds and awareness for the fight against Multiple Sclerosis.

Developed and organized by the New York Road Runners Club, the producers of the New York City Marathon and the largest running organization in the world, 'tommy's american running series' will be held in New York City; Chicago; Boston (Norwood); Washington, D.C; Dallas (The Colony); Houston (Sugar Land); St. Louis; Portland, Ore.; Charlotte; Cleveland (Maple Heights); Oklahoma City (Bethany); Weston, Fla. and Huntington Beach, Calif.

"The New York Road Runners Club is proud to join forces with Tommy Hilfiger Toiletries to present the most spectacular nationwide July Fourth celebration," said Allan Steinfeld, President and CEO, New York Road Runners Club. "'tommy's american running series' is the perfect way to support your community, country and charity."

Each race will include adult and children's races that connect with each of the communities Independence Day celebrations. Race participants will receive a Tommy Hilfiger gift bag and will be able to join family and friends for picnics and barbecues following the race. Several cities are organizing special fireworks displays.

The New York Road Runners Club is a not-for-profit organization dedicated to promoting the sport of running for health, recreation and competition. Founded in 1958, the NYRRC has grown into the world's largest running organization with more than 33,000 members. In addition to the world-renowned New York City Marathon, the New York Road Runners Club organizes and produces over 100 road races annually.

Tommy Hilfiger Toiletries was established in 1994 through a licensing agreement between Aramis, Inc. and Tommy Hilfiger Licensing Inc. Tommy Hilfiger Toiletries was created as an Aramis division and is the first ever license in the history of Aramis and its parent, The Estee Lauder Companies.

'tommy,' the real American fragrance, is and has been the #1 men's fragrance in the United States since its launch in 1995.

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SOURCE: Tommy Hilfiger Toiletries and New York Runners Club