http://finance.individual.com/display_news.asp?doc_id=CT2001225p0026&page=news
August 13, 2001 12:30pm
ATLANTA, Aug 13, 2001 /PRNewswire
via COMTEX/ -- EyeWonder Inc., creator of instant streaming video technologies
for Internet and wireless devices, today announced that it has donated
an online advertising campaign valued at one million dollars to the National
Multiple Sclerosis Society.
This online advertising campaign
utilized EyeWonder's EyeMedia solution to deliver instant streaming video
and audio within banner ads that ran in July on America Online. Powered
by EyeWonder's EYERIS technology, EyeMedia streaming media loads seamlessly
without the need for any end user plug-in or media players, from as little
as a 28k modem.
During the campaign, visitors to
the National MS Society increased by 25 percent. The banner advertisement
featured a 30-second video educating people about benefits provided by
the National MS Society and how the organization helps people live more
effectively with the disease. The public service ad is one of the core
components of the Society's ongoing national awareness and branding campaign.
The National MS Society web site
provides visitors with accurate, up-to- date information about all aspects
of multiple sclerosis, including ongoing research and disease management
and treatment. Most of the browsers who log who log on to the Society's
site, WWW.NATIONALMSSOCIETY.ORG
become repeat visitors because of the site's breadth of cutting-edge information
about MS. Normal visits to the MS Society site average 60,000 a week. During
the month of July, traffic jumped to 75,000 visitors a week.
"EyeWonder offered us a whole new
avenue to reach out to people with MS, prospective volunteers and potential
donors," said Arney Rosenblat, public affairs director for the National
MS Society. "We would never have had the resources and ability to run this
type of online advertising campaign had it not been for the expertise and
instant video streaming capabilities offered by EyeWonder. They gave us
the rare opportunity to play on the A-team with high- profile advertisers
like Coca-Cola, McDonalds and Unisys."
"We are always looking for ways to
utilize our technology to help people, and the National MS Society is an
important worldwide organization," said John Vincent, CEO of EyeWonder.
Many organizations don't have the resources or means to implement these
types of campaigns. We are always looking for ways to work with such agencies
allowing them to capitalize upon the tremendous power and impact that our
technology brings to their online marketing efforts."
About the National MS Society
The National MS Society is dedicated
to ending the devastating effects of multiple sclerosis. It funds more
research and provides more programs to people with MS and their families
than any other MS organization in the world. Multiple sclerosis is an unpredictable,
chronic, and often disabling disease of the central nervous system. For
further information about multiple sclerosis and the programs of the National
Multiple Sclerosis Society, please contact the Society through its 24-hour
information line, 1-800-FIGHT-MS, its e-mail address info@nationalmssociety.org,
or visit its website at WWW.NMSS.ORG .
About EyeWonder Inc.
EyeWonder Inc. develops instant streaming
video technologies for Internet and wireless devices without the need for
media players. The company's solutions include EyeMedia for advertising,
EyeMail video e-mail, as well as content and learning integration. All
solutions utilize the company's proprietary, Java-based video compression
technology to provide high-quality video and audio to over 90 percent of
Internet audiences. The company is headquartered in Atlanta, Georgia, with
offices and resellers around the world. Visit WWW.EYEWONDER.COM
for more information.
SOURCE EyeWonder Inc.
CONTACT: Wendy
Marcus, wendy@cookerly.com , or Ched Hoover,
Copyright (C) 2001 PR Newswire
Source: PR Newswire
ched@cookerly.com , both of Cookerly Public Relations, +1-404-869-2037,
for
EyeWonder Inc.