More MS news articles for Aug 2001

EyeWonder Donates Successful Online Banner Advertising Campaign Valued at $1.0 Million to National Multiple Sclerosis Society

http://finance.individual.com/display_news.asp?doc_id=CT2001225p0026&page=news

August 13, 2001 12:30pm
Source: PR Newswire

ATLANTA, Aug 13, 2001 /PRNewswire via COMTEX/ -- EyeWonder Inc., creator of instant streaming video technologies for Internet and wireless devices, today announced that it has donated an online advertising campaign valued at one million dollars to the National Multiple Sclerosis Society.

This online advertising campaign utilized EyeWonder's EyeMedia solution to deliver instant streaming video and audio within banner ads that ran in July on America Online. Powered by EyeWonder's EYERIS technology, EyeMedia streaming media loads seamlessly without the need for any end user plug-in or media players, from as little as a 28k modem.

During the campaign, visitors to the National MS Society increased by 25 percent. The banner advertisement featured a 30-second video educating people about benefits provided by the National MS Society and how the organization helps people live more effectively with the disease. The public service ad is one of the core components of the Society's ongoing national awareness and branding campaign.

The National MS Society web site provides visitors with accurate, up-to- date information about all aspects of multiple sclerosis, including ongoing research and disease management and treatment. Most of the browsers who log who log on to the Society's site, WWW.NATIONALMSSOCIETY.ORG become repeat visitors because of the site's breadth of cutting-edge information about MS. Normal visits to the MS Society site average 60,000 a week. During the month of July, traffic jumped to 75,000 visitors a week.

"EyeWonder offered us a whole new avenue to reach out to people with MS, prospective volunteers and potential donors," said Arney Rosenblat, public affairs director for the National MS Society. "We would never have had the resources and ability to run this type of online advertising campaign had it not been for the expertise and instant video streaming capabilities offered by EyeWonder. They gave us the rare opportunity to play on the A-team with high- profile advertisers like Coca-Cola, McDonalds and Unisys."

"We are always looking for ways to utilize our technology to help people, and the National MS Society is an important worldwide organization," said John Vincent, CEO of EyeWonder. Many organizations don't have the resources or means to implement these types of campaigns. We are always looking for ways to work with such agencies allowing them to capitalize upon the tremendous power and impact that our technology brings to their online marketing efforts."

About the National MS Society

The National MS Society is dedicated to ending the devastating effects of multiple sclerosis. It funds more research and provides more programs to people with MS and their families than any other MS organization in the world. Multiple sclerosis is an unpredictable, chronic, and often disabling disease of the central nervous system. For further information about multiple sclerosis and the programs of the National Multiple Sclerosis Society, please contact the Society through its 24-hour information line, 1-800-FIGHT-MS, its e-mail address info@nationalmssociety.org, or visit its website at WWW.NMSS.ORG .

About EyeWonder Inc.

EyeWonder Inc. develops instant streaming video technologies for Internet and wireless devices without the need for media players. The company's solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilize the company's proprietary, Java-based video compression technology to provide high-quality video and audio to over 90 percent of Internet audiences. The company is headquartered in Atlanta, Georgia, with offices and resellers around the world. Visit WWW.EYEWONDER.COM for more information.

SOURCE EyeWonder Inc.

CONTACT:    Wendy Marcus, wendy@cookerly.com , or Ched Hoover,
                  ched@cookerly.com , both of Cookerly Public Relations, +1-404-869-2037, for
                  EyeWonder Inc.

URL:              HTTP://WWW.EYEWONDER.COM

Copyright (C) 2001 PR Newswire