More MS news articles for August 2000

Celebrity 'Jean Therapy' Raises Funds and Awareness for National Multiple Sclerosis Society through Yahoo! Auctions

Monday August 28, 7:57 am Eastern Time
Press Release
SANTA CLARA, Calif.--(ENTERTAINMENT WIRE)--Aug. 28, 2000--

Arnold Schwarzenegger, Britney Spears, Claudia Schiffer, Cuba Gooding, Jr., Danny DeVito, Drew Barrymore, Harrison Ford, Hugh Jackman, Kevin Costner, Mariah Carey, Warren Beatty and Other Celebrities "Undress for MS"

This back-to-school season it pays to be blue -- blue jeans that is -- as "Undress for MS -- Yahoo!® Celebrity Jeans Auction" kicks off today on Yahoo! Inc. (Nasdaq:YHOO - news). Through the special Multiple Sclerosis (MS) awareness campaign, people can jump into the celebrity jean pool and raise awareness and funds for the National Multiple Sclerosis Society's Southern California Chapter by bidding on signed, well-worn celebrity jeans and/or apparel on Yahoo!® Auctions ( People can also send online greeting cards with images of selected pairs of signed jeans to friends and family from Yahoo! Greetings
( (See related video available on Yahoo! Broadcast at

More than 70 celebrities autographed and donated their jeans to be auctioned on Yahoo! Auctions, one of the largest, globally-branded free auction sites on the Internet, to support the National Multiple Sclerosis Society's Southern California Chapter. All monies raised will be dedicated to ending the devastating effects of MS and to promoting and providing
critically-needed programs and services to individuals living with MS.

"Working with communities to help find a solution, raise awareness, and deliver meaningful messages in a fun and entertaining way has always been an integral part of Yahoo!," said Rich Godwin, brand manager, Yahoo! Auctions, Yahoo! Inc. "Through this charity auction, people can connect with their favorite celebrity and at the same time make a real difference in the fight against MS. Together with the support of more than 70 celebrity
participants, the National MS Society and Fox Films, Yahoo! Auctions can provide much needed assistance for people and families affected by multiple sclerosis."

"Everyday more than a third of a million Americans face an incredible challenge: learning to live with an unpredictable and often devastating disease -- Multiple Sclerosis," said Tom Sherak, board member, Southern California Chapter, National MS Society, and chairman, 20th Century Fox Domestic Film Group. "This charity auction is a unique collaboration and a wonderful example of the incredible generosity and compassion of the entertainment industry. Yahoo! has enabled us to reach out to a global community through Yahoo! Auctions and thus given us a more far-reaching voice. Together, we can work to raise funds and increase awareness of MS. We can embrace the ultimate challenge -- to find a cure and to make it easier for people with MS to live independently."

Auction Action 'Round the World'

In addition to bidding in the U.S., people in Australia & New Zealand, Canada, the United Kingdom & Ireland, and Singapore will also have access to the celebrity jeans auction through,,,, and Yahoo! Japan (, the leading auction service in Japan with more than one million daily listings, is also hosting their own Celebrity Jeans Auction featuring signed and well-worn jeans from Leonardo Di Caprio, Jamie Lee Curtis, Arnold Schwarzenegger, Melanie Griffith, Antonio Banderas, and many others.

"For more than 50 years, the Southern California Chapter of the National MS Society has played an integral role in helping people with MS to live life to the fullest. We continue to look for innovative ways to make a difference in the fight against MS," said Leon LeBuffe, Ph.D., president, National Multiple Sclerosis Society, Southern California Chapter. "Yahoo! has contributed to our efforts in such a significant and creative way by raising money for our annual Dinner of Champions campaign through the Yahoo! Auctions platform, and increasing awareness about MS with a global audience on the Internet. Working together we can help end the devasting effects of MS."

The entire campaign runs from Aug. 28 through Sept. 10, 2000. Auction results will be announced mid-September and again at the 26th Annual Dinner of Champions in Los Angeles on Monday, Oct. 2, 2000.

To participate or learn more about the campaign, visit Celebrity participant and jean pool inventory list is also available. For more information about MS, contact the National Multiple Sclerosis Society's Southern California Chapter at or contact the National Multiple Sclerosis Society at 1-800-Fight-MS (1-800-344-4867).

As the largest free globally-branded online auction service, Yahoo!® Auctions operates in 16 countries and 11 languages, giving consumers access to the unique and antique through its ever-expanding world of collectibles. Launched in September of 1998, Yahoo! Auctions offers more than two million items to choose from in categories, including coins, autos, and sports memorabilia, as well as extraordinary items found through unique charity, featured and merchant auctions. With the support of Yahoo!'s global community of users and comprehensive tools, Yahoo! Auctions' consumers can bid and sell with confidence as part of Yahoo!'s unparalleled audience of consumers worldwide.

About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Note to Editors: Contact Dana Young for select digital and 35mm. slide images. VNR/B-Roll: 2 Satellite C-Band feeds will be available -- Monday, August 28th and Tuesday, August 29th, 1415-1430 (ET), Telstar 6, Transponder 8, DL Frequency 3860 mHz (horizontal); audio 6.2/6.8. For hard copies or feed information, contact Kim McCready at Yahoo! at 408/830-6057 or Albert Leung at Beyond Pix Productions at 415/434-1027.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

    Yahoo! Inc., Santa Clara
    Dana Young, 408/616-3631
    Joanne Freed, 212/453-2131
    Guttman Associates
    Beverly Magid, 310/246-4600