Monday April 24, 8:35 am Eastern Time
Company Press Release
AdForce is 'Going the Distance'
CUPERTINO, Calif.--(BUSINESS WIRE)--April 24, 2000--AdForce, Inc., a majority-owned operating company of CMGI, Inc. and a leading online provider of centralized, outsourced ad management and delivery services, today announced that they will be serving up to 10 million free ads per month for Going the Distance, a non-profit organization (http://www.goingthedistance.net) devoted to raising funds for Multiple Sclerosis (MS) studies. Going the Distance intends to use AdForce's ad-serving capabilities to help generate new sponsorships and to provide their current sponsors with banner ads on the Going the Distance web site.
Going the Distance for MS Research began after founder Nick Irons performed the unprecedented and swam the length of the Mississippi River-1,550 miles -- in 1997. After his father was diagnosed with Multiple Sclerosis, Irons devoted his life to raising awareness and funds to find a way to cure this disease. Beginning this month, Irons will bike around the perimeter of the United States, riding more than 10,000 miles on behalf of Multiple Sclerosis Research.
"AdForce's generosity opens up a whole new spectrum of fund raising opportunities to us, and will allow GoingtheDistance.net to provide more publicity than we could have using traditional methods such as direct mailers," said John Irons, Director of web operations for the Going the Distance for MS Research Organization. "The Internet is a powerful medium and with AdForce's technology, we hope will reach millions of people -- and raise funds to help make this disease disappear."
"It is very important to AdForce to give back to our communities," said Chuck Berger, CEO of AdForce. "We are committed, to helping Going the Distance make a difference, by using the power of the web."
For GoingtheDistance.net, the ultimate goal is to provide a normal life for the 1.5 million people living with MS. Together, both AdForce and GoingtheDistance.net will strive to achieve a record distance in MS awareness and funding.
About Going the Distance for MS Research (http://www.goingthedistance.net)
Going the Distance for MS Research is a non-profit organization founded by Nick Irons in 1999, and headquartered in Washington DC. It's mission is to raise funds for the medical research critical for finding a cure for Multiple Sclerosis. For more information about Going the Distance for MS Research, please refer to the web site, http://www.goingthedistance.net.
About AdForce (http://www.adforce.com)
AdForce, a majority-owned operating company of CMGI, Inc., is "The Force
in Digital Marketing"(TM) and a leading provider of centralized online
advertising services, enabling publishers, rep firms and advertisers to
leverage the unique advantages of the Internet as the first fully interactive
medium. Deploying advanced scalable technology and backed by robust data
centers, the AdForce service delivers billions of impressions monthly for
some of the Internet's most prominent advertisers. AdForce provides a comprehensive
suite of products which allow advertisers and publishers to target, deliver,
measure and analyze Internet advertising programs for the best results.
AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY and
Dee Cravens, 408/873-3680 Ext. 143
Yvette Lorenz-Machlan, 650/762-2827
Going The Distance For MS Research
John S. Irons, Jr., 413/542-2249